Last updated: November 6, 2026.
This Cookie Policy explains which cookies and similar technologies rockfordwatches.com uses, why, for how long, and how you can control them.
What is a cookie?
A cookie is a small text file stored by your browser when you visit a website. Similar technologies, such as your browser’s local storage, work the same way. Some are essential for the store to work; others are only used with your consent.
Essential cookies (no consent needed)
These keep the store working: your cart, your session, your account login and your cookie choice. They cannot be switched off without breaking the site.
| Name | Purpose | Duration |
|---|---|---|
| woocommerce_items_in_cart, woocommerce_cart_hash | Tell whether your cart has items and keep it up to date | Session |
| wp_woocommerce_session_* | Keep your shopping session | 2 days |
| wordpress_logged_in_*, wordpress_test_cookie | Sign in to your customer account (only if you log in) | Session, or 14 days with “Remember me” |
| cookie_consent (local storage) | Remember your cookie choice | 6 months |
Analytics cookies (with your consent)
We use Google Analytics 4, provided by Google Ireland Limited and Google LLC, to count visits and understand which pages are useful. These cookies are only set if you click “Accept” in the cookie banner. Until then, Google Consent Mode v2 keeps analytics storage denied by default and no analytics cookie is written. WooCommerce order attribution (which tells us where an order came from) depends on the same consent.
| Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguish visitors | Up to 13 months |
| _ga_* | Keep the visit session state | Up to 13 months |
| sbjs_* | Source of the visit and of orders (WooCommerce order attribution) | 30 minutes to 6 months |
Data collected by Google Analytics may be processed outside your country, including in the United States, under the safeguards described in Google’s privacy policy. This site does not use advertising cookies.
Change or withdraw your consent
You can accept or refuse analytics cookies at any time: change my cookie settings (or click the round button at the bottom left of the screen). Refusing deletes the Google Analytics cookies already set. Your choice is kept for 6 months, after which we ask again.
You can also block or delete cookies in your browser settings. Blocking essential cookies may prevent the cart and checkout from working.
Contact
Questions about cookies or your personal data? Please email us at contact@rockfordwatches.com. See also our Privacy Policy.